Module 1: Honesty #

“Nothing builds trust faster than admitting you have no idea what you’re doing.”

Definition
People are more likely to trust and buy from people and brands that are transparent about their strengths and weaknesses.

Why It Works
Honesty lowers defenses. When you reveal flaws or past mistakes, people see you as credible and relatable and approachable. Vulnerability tends to make others become unguarded.

Examples in Content

• LinkedIn: “I spent 6 months building a feature nobody used. Here’s what I learned.”
  
• Instagram: A raw video post: “I was ready to give up this week. But this changed my perspective…”
  
• Email subject line: “I need to apologize - I said coffee was bad for you.”
  

HOT TIP : Don't get carried away. "What I learned about selling from my dog being run over" is going to get some eyeballs for sure, but it make make you appear aloof or just weird.

Exercises

1. Rewrite Prompt: Find a past piece of content where you only shared the win. Add the messy backstory that came before it.
   
2. Fresh Post Template:
   
   • Hook: “I completely messed up [X]…”
     
   • Body: Walk through the mistake, how it felt, and how you recovered.
     
   • Takeaway: What lesson your reader can steal from your story.
     
   • CTA: “Have you ever had a failure that became your best teacher? Share it.”
     
3. Reflection: Where in your niche could you win more trust by being brutally honest?