Module 20: Emotion #

Definition
Strong feelings such as joy, fear, pride, nostalgia drive decisions more than facts ever will.

Why It Works
People may forget facts, but they never forget how you made them feel. Emotional content sticks, spreads, and converts.

Examples in Content

• LinkedIn: “I cried when the first client said yes. Here’s why it mattered so much.”
  
• Instagram reel: Founder story showing vulnerability.
  
• Email subject line: “Why I almost quit last year.”
  

Exercises

1. Rewrite Prompt: Take a flat, fact-driven post. Add emotion—what did it feel like?
   
2. Fresh Post Template:
   
   • Hook: “I’ll never forget the moment I [emotional event]…”
     
   • Body: Describe with vivid, human detail.
     
   • CTA: “Have you ever felt this way?”
     
3. Reflection: What emotion do you want your audience to feel after reading your content?