Module 4: Curiosity #

“Your audience is basically a cat—dangle mystery, and they can’t resist.”

Definition
Intriguing, incomplete, or unusual information motivates people to learn more.

Why It Works
Curiosity creates an “information gap.” Your brain hates open loops and will stick around until it’s closed.

Examples in Content

• LinkedIn: “The one thing that almost bankrupted us (and how we fixed it).”
  
• Instagram carousel: First slide: “This mistake costs marketers millions every year…” Final slide reveals what it is.
  
• Email subject line: “The growth hack no one talks about.”
  

Exercises

1. Rewrite Prompt: Take a headline or hook you’ve written that gives away the whole point. Rewrite it so it withholds the key detail.
   
2. Fresh Post Template:
   
   • Hook: “I was about to give up when something shocking happened…”
     
   • Body: Build tension, drip hints, then reveal the payoff.
     
   • CTA: “Want the full playbook? Comment YES.”
     
3. Reflection: Where in your niche do people think they know the answer, but you could surprise them?
   

---