Module 17: Credibility #

"Testimonials describe what has been, and are a promise of what is to come."

Definition
Expert opinions, credentials, and testimonials make your claims more convincing.

Why It Works
People trust authority. Borrowing credibility - through partnerships, quotes, or customer proof adds weight your words alone can’t.

Examples in Content

• LinkedIn: “Harvard Business Review recently confirmed what we’ve been teaching for years.”
  
• Instagram carousel: Screenshots of real client feedback.
  
• Email subject line: “Why Forbes featured our approach.”
  

Exercises

1. Rewrite Prompt: Take one of your posts where you gave advice. Add a credible source (data, testimonial, expert).
   
2. Fresh Post Template:
   
   • Hook: “Don’t take my word for it: here’s what [authority] says…”
     
   • Body: Share the quote, stat, or endorsement.
     
   • CTA: “Who’s the most credible voice in your industry right now?”
     
3. Reflection: Whose credibility could you borrow to strengthen your message?