Module 9: Guilt
Definition
People act when they feel they’ve neglected a responsibility...especially if it’s framed as something they should be doing.
Why It Works
Nobody likes feeling they’re falling short. Guilt nudges action by reminding people of their obligations or missed opportunities.
Examples in Content
- LinkedIn: “When’s the last time you checked your website’s load speed?”
- Instagram: Reel: “You say you want to grow, but when’s the last time you posted content?”
- Email subject line: “You still haven’t updated your password.”
Exercises
- Rewrite Prompt: Take one of your soft educational posts and sharpen it with a “should” angle, what responsibility is the reader ignoring?
- Fresh Post Template:
- Hook: “When’s the last time you [important action]?”
- Body: Highlight why neglecting it hurts them.
- CTA: “If you haven’t done this in the past 30 days, make it priority #1 this week.”
- Hook: “When’s the last time you [important action]?”
- Reflection: What responsibility do your readers secretly feel guilty about not doing—and how can you bring it up?