Module 25: Involvement & Ownership #

Definition
People value things more when they’ve had a hand in shaping or customizing them.

Why It Works
The IKEA Effect: when people build or co-create something, they feel invested. Letting your audience shape your product makes them advocates.

Examples in Content

• LinkedIn poll: “Which feature should we build next?”
  
• Instagram story: Sticker poll asking followers to choose the next product color.
  
• Email subject line: “We need your vote: pick our next workshop topic.”
  

Exercises

1. Rewrite Prompt: Take one of your announcements. Rewrite it to invite your audience into the decision-making process.
   
2. Fresh Post Template:
   
   • Hook: “Help us decide what’s next…”
     
   • Body: Give 2–3 options, ask them to weigh in.
     
   • CTA: “Drop your choice in the comments and I’ll tally them up.”
     
3. Reflection: Where in your process could you let your audience shape the outcome?