Module 12: Urgency #

"Move fast and break things"

Definition
Deadlines or time-limited offers push people to make decisions faster. A fan favorite of Alex Hormozi. And very common.

Why It Works
When time is short, hesitation disappears. Urgency overcomes procrastination by making people choose now.

Examples in Content

• LinkedIn: “Early-bird pricing ends in 48 hours.”
  
• Instagram reel: Countdown clock overlay: “24 hours left to register!”
  
• Email subject line: “⚠️ Last chance: doors close tonight.”
  

Exercises

1. Rewrite Prompt: Find a sales post you’ve written. Add a hard deadline or “closing soon” element.
   
2. Fresh Post Template:
   
   • Hook: “You only have until [date/time] to grab this.”
     
   • Body: Explain what’s at stake if they wait.
     
   • CTA: “Don’t miss it—claim your spot before midnight.”
     
3. Reflection: Where can you add urgency to your offers without faking it?