Module 27: Consistency #

Definition
People prefer to act in ways that match their past commitments.

Why It Works
Nobody likes feeling inconsistent. If you remind people of what they’ve already said or done, they’re more likely to keep saying “yes.”

Examples in Content

• LinkedIn: “Last month, 800 of you downloaded our guide. Here’s the next step.”
  
• Instagram story: “You voted YES yesterday so here’s the action we’re taking today.”
  
• Email subject line: “You’ve been with us since the beginning. Ready for the next chapter?”
  

Exercises

1. Rewrite Prompt: Take a call-to-action you’ve used. Frame it around what the audience has already done (downloaded, engaged, voted).
   
2. Fresh Post Template:
   
   • Hook: “You already [past action].”
     
   • Body: Position the new action as the natural next step.
     
   • CTA: “Stay consistent: join us here.”
     
3. Reflection: Where can you connect future actions to past audience behavior?