Module 2: Mental Engagement #

“If your post feels like homework, make sure it’s at least open-book.”

Definition
People pay attention when content makes them think or solve a small challenge.

Why It Works
Engagement is active, not passive. A riddle, a puzzle, or a thought-provoking question forces the brain to lean in, keeping attention longer.

Examples in Content

• LinkedIn: “Which one of these 3 sales tactics do you think boosted revenue by 40%? (Hint: it’s not the obvious one).”
  
• Instagram carousel: First slide: “Guess which design increased conversions…” Final slide reveals the answer.
  
• Email subject line: “Pop quiz: Which headline worked better?”
  

Exercises

1. Rewrite Prompt: Take a flat, educational post you’ve written. Turn it into a question or quiz format.
   
2. Fresh Post Template:
   
   • Hook: “Quick quiz: Which [X] do you think worked best?”
     
   • Body: Present options, walk through the logic, reveal the surprising winner.
     
   • CTA: “Would you have guessed right? Drop your answer before scrolling.”
     
3. Reflection: Where in your content can you make the reader guess instead of just telling them?