Why Me? #

Great question.

I have always had a keen interest in marketing - for as long as I can remember I was always trying to write full page ads for anything and everything.

When I finally started actually working at Agencies and Marketing Automation companies, it was so eye opening to see how the sausage is made.

We often talk about direct response copywriting but we don't really get into the details of how to craft compelling messaging. At least not in the way this reference does.

Over the last year I've been steeped in writing copy and content - and finally realied I didn't have all the pieces. And that most people don't have them either.

So I gathered a bunch of material and put it into this book. That was how I spent the summer of 2025.

I didn't invent marketing psych. I claim credit for none of these ideas. My goal is to make it simple to use for others to acquire more high paying clients who keep buying.

About Matt #

Matt is the Founder and CEO of Propellerhead Interactive. We work with marketing automation, AI and data to help companies get more repeat customers faster.

Matt runs His Inner Circle helping to mentor founders to charge what they are worth, get more clients who agree and are willing to stick around.

Matt lives in Toronto Ontario Canada with four kids.