Module 8: Specificity #

Definition
Specific details like numbers, facts, real examples are more believable than vague statements.

Why It Works
Specifics feel real. “I boosted sales” is fluff. “I boosted sales by 47% in 90 days” sounds credible, because numbers trigger trust.

Examples in Content

• LinkedIn: “Our webinar pulled in 1,312 signups, with 27% converting to demos.”
  
• Instagram carousel: First slide: “3 mistakes that cost me $87,000 last year.”
  
• Email subject line: “How I landed 14 new clients in 30 days.”
  

Exercises

1. Rewrite Prompt: Take one of your posts with vague claims. Replace every general statement with a number or concrete detail.
   
2. Fresh Post Template:
   
   • Hook: “In [X time], I [specific measurable result].”
     
   • Body: Explain the process, with details and metrics.
     
   • CTA: “Want me to break down the full numbers? Comment DATA.”
     
3. Reflection: Where in your niche could you replace vague advice with hard specifics?