Module 14: Desire to Belong #

"All the cool kids are doing it"

Definition
People want to feel part of a group, movement, or community.

Who didn't want to be one of the cool kids in school?

Why It Works
Belonging is primal. Content that signals “we’re in this together” makes people want to join and engage.

Examples in Content

• LinkedIn: “Shout out to all the solopreneurs grinding late nights: you’re not alone.”
  
• Instagram post: Client mastermind photos with the caption: “This is what community looks like.”
  
• Email subject line: “Join 3,500 other marketers in our community.”
  

Exercises

1. Rewrite Prompt: Take a personal story. Rewrite it with language that includes the audience (“we,” “our,” “you’re not alone”).
   
2. Fresh Post Template:
   
   • Hook: “If you’re [identity/role], this is for you…”
     
   • Body: Share a challenge, then show how your community handles it.
     
   • CTA: “Want to be part of this? Drop BELONG.”
     
3. Reflection: How can you position your brand as a community, not just a service?