Module 24: Integrity #

Definition
Ethical, consistent behavior builds long-term trust and loyalty.

Why It Works
People want to support businesses that align with their values. Integrity is a brand advantage.

Examples in Content

• LinkedIn: “We stopped working with clients in [industry] because it didn’t align with our values.”
  
• Instagram reel: Behind-the-scenes footage of ethical sourcing.
  
• Email subject line: “Why we walked away from $50k.”
  

Exercises

1. Rewrite Prompt: Take a success story. Add a detail showing how you chose integrity over shortcuts.
   
2. Fresh Post Template:
   
   • Hook: “We turned down [big opportunity] and here’s why.”
     
   • Body: Explain the values behind the decision.
     
   • CTA: “Would you have made the same call?”
     
3. Reflection: What behind-the-scenes integrity story could you tell that would surprise your audience?