How to Use This Workbook #

This is a tool you work through.

• Each module explains one bias: what it is, why it works, and how to apply it.
  
• You’ll see real content examples (LinkedIn, Instagram, Email) - some from my own experiences.
• You’ll complete exercises to rewrite your own posts with the bias in mind.
  
• You’ll reflect on where that bias fits best in your niche.
  

By the time you finish, you’ll have:

• A library of persuasive posts.
  
• A sharper eye for what makes content convert.
  
• A repeatable process for turning psychology into sales.

And probably a headache.

No - I kid! This stuff is gold!

(You don't need to go in order, you can just find what you need and use it. )

TRUST ME.