Module 10: Simplicity
Definition
Simple, clear messages are easier to understand, remember, and share.
Why It Works
Complexity kills action. The simpler your message, the faster it spreads. People share clarity, not jargon.
Examples in Content
- LinkedIn: “3 steps to triple your LinkedIn reach.”
- Instagram carousel: Each slide has only 1 word: “STOP. OVER. THINKING.”
- Email subject line: “The one-sentence pitch that got me 5 clients.”
Exercises
- Rewrite Prompt: Take a bloated, jargon-heavy post. Rewrite it as a 3-step list or one-line insight.
- Fresh Post Template:
- Hook: “Here’s the 3-step formula I use for [result].”
- Body: List each step in one line.
- CTA: “Which step do you overcomplicate?”
- Hook: “Here’s the 3-step formula I use for [result].”
- Reflection: Where are you over-explaining when you should be simplifying?