Module 13: Desire to Collect #

"Collect all seven dragon balls and get three wishes" - Fortnite

Definition
People are motivated to complete sets or series - they don’t want to miss the last piece. Think about baseball cards and your favorite team.

When I was a kid I tried to get the Reds and Yankees - I didn't care about the other teams, I wanted everyone from those two.

Why It Works
Completion bias kicks in. Once people start, they want to finish. It’s why “part 3 of 5” content gets high engagement.

Examples in Content

• LinkedIn: “This is part 4 of my 5-part series on scaling agencies.”
  
• Instagram carousel: “Day 7 of 30 Days of Content Hooks.”
  
• Email subject line: “Lesson 2 of 3: Don’t miss the final one tomorrow.”
  

Exercises

1. Rewrite Prompt: Take a one-off idea. Reframe it as part of a series.
   
2. Fresh Post Template:
   
   • Hook: “This is part [X] of my [series].”
     
   • Body: Deliver the lesson. Tease what’s coming next.
     
   • CTA: “Want the full set? Comment ‘COLLECT.’”
     
3. Reflection: What repeatable idea could you spin into a 3-, 5-, or 30-part series?