Module 6: Patterning #

“Routines are just patterns we agreed to find comforting.”

Definition
Our brains love recognizable patterns. Repeated structures or themes make content easier to process-and more addictive.

Why It Works
Predictability builds habit. When people know what to expect, they come back for more. That’s why “series posts” or recurring themes get higher engagement over time.

Examples in Content

• LinkedIn: Weekly post series: “Friday Funnel Fix” with a new optimization tip every week.
  
• Instagram: “Motivation Monday” reels with the same format and style.
  
• Email: A consistent “Tip of the Week” section readers can rely on.
  

Exercises

1. Rewrite Prompt: Pick one of your random one-off posts. Reframe it as part of a weekly series.
   
2. Fresh Post Template:
   
   • Hook: “It’s [Day/Theme] again-and here’s today’s tip…”
     
   • Body: Deliver a concise insight, in the same format as last week.
     
   • CTA: “Want me to keep this series going? Drop a YES.”
     
3. Reflection: What topic in your niche could you turn into a consistent, branded series?