Module 18: Greed
Definition
Offers that promise more value, rewards, or benefits for less effort are highly persuasive.
Why It Works
Greed is simple: people want more for less. Bundle value, overdeliver, or show shortcuts, and people lean in.
Examples in Content
- LinkedIn: “We’re giving away 3 free templates we normally charge $299 for.”
- Instagram story: “Get 5 strategies free when you join today.”
- Email subject line: “More leads, less effort: here’s how.”
Exercises
- Rewrite Prompt: Take one of your offers. Reframe it to highlight “more for less.”
- Fresh Post Template:
- Hook: “How to get [big reward] without [painful tradeoff].”
- Body: Show how you deliver oversized value.
- CTA: “Want the bundle? Comment VALUE.”
- Hook: “How to get [big reward] without [painful tradeoff].”
- Reflection: Where in your business can you showcase how you give more than people expect?