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All books ▸ Marketing Psych! ▸ Part 3: Driving Desire & FOMO

Part 3: Driving Desire & FOMO

Marketing Psych!

How to Use This Workbook

Part 1: Building Trust & Connection

Mental Engagement

Part 2: Creating Consistency & Recognition

Part 3: Driving Desire & FOMO

Desire to Collect

Desire to Belong

Part 4: Building Confidence & Proof

Satisfaction Conviction

Logical Justification

Part 5: Story, Integrity & Ownership

Involvement & Ownership

Objection Handling

Next: Exclusivity