Module 22: Authority #

Definition
People trust and follow those positioned as experts or leaders in their field.

Why It Works
Authority shortcuts trust. If you’re seen as the go-to, people believe you before they even evaluate your argument.

Examples in Content

• LinkedIn: “I’ll be speaking at HubSpot’s Growth Summit next week. Here’s a sneak peek of my talk.”
  
• Instagram reel: Behind-the-scenes of being a guest on a big industry podcast.
  
• Email subject line: “As featured in Fast Company…”
  

Exercises

1. Rewrite Prompt: Take one of your advice posts. Strengthen it by showing credentials, achievements, or authority markers.
   
2. Fresh Post Template:
   
   • Hook: “I was asked to share my take on [topic] at [authority platform/event].”
     
   • Body: Share the insight you delivered there.
     
   • CTA: “Who are the voices of authority you trust most in our space?”
     
3. Reflection: What signals of authority do you already have, but aren’t showing?