Module 29: Loss Aversion
Definition
People fear losing something more than they value gaining something new.
Why It Works
Loss hurts twice as much as gain feels good. Framing in terms of “what they’ll lose if they don’t act” is more persuasive than “what they’ll gain.”
Examples in Content
- LinkedIn: “If you’re not using this strategy, you’re losing $500 a week without realizing it.”
- Instagram reel: “3 things you’ll miss out on if you skip this trend.”
- Email subject line: “Don’t lose your spot... registration closes today.”
Exercises
- Rewrite Prompt: Take a post about benefits. Flip it to highlight what people lose by not acting.
- Fresh Post Template:
- Hook: “If you don’t do [action], here’s what you’ll lose…”
- Body: Spell out lost opportunities, money, or time.
- CTA: “What’s scarier to you: losing ground or missing opportunity?”
- Hook: “If you don’t do [action], here’s what you’ll lose…”
- Reflection: How could you reframe your current offers around avoiding loss instead of chasing gain?