Module 7: Familiarity #

“Repeat yourself often enough and people start calling it ‘branding.’”

Definition
The more often people see something, the more they trust it. Repetition makes ideas (and brands) feel safe and reliable. Think about politics - you say something over and over and people start to believe it.

Why It Works
It’s the “mere exposure effect.” Familiarity breeds comfort. When people keep seeing your brand voice, visuals, or message, they start to accept it as truth.

Examples in Content

• LinkedIn: A CEO who repeats the same 3 leadership principles across dozens of posts.
  
• Instagram: Branded templates and color schemes reused in every carousel.
  
• Email: A catchphrase or branded sign-off in every newsletter.
  

Exercises

1. Rewrite Prompt: Take one of your posts and identify your core message. Rewrite it in a different way-but keep the message identical.
   
2. Fresh Post Template:
   
   • Hook: “You’ve probably heard me say this before…”
     
   • Body: Re-explain your principle from a new angle or story.
     
   • CTA: “Do you agree this is worth repeating?”
     
3. Reflection: What 1–2 core ideas should your audience see so often that they associate them with you?