Why We Do It
It's important to remember that every interaction with someone needs to build trust. If you aren't doing that, you might as well go back to working in the mail room.
Because you aren't persuading people with features (most of the time). You need to get them to stop everything and pivot their intent.
So what’s involved? What are the big ideas so I can go get a coffee and feel like I did something?
1. Copywriting That Converts
Good copy does not describe a product. It moves people to act.
By weaving in these 29 biases, your copy will:
- Stop readers mid-scroll.
- Hold their attention.
- Push them to make a decision now, not later.
- Feel that they made a good decision
2. Sales That Don’t Feel Pushy
Selling is persuasion. But persuasion doesn’t mean pressure.
These biases help you:
- Overcome objections before they’re raised.
- This builds trust faster.
- Frame offers so they feel irresistible instead of forced.
3. Marketing That Builds Growth
Every social post, ad, or campaign has one job: to change behavior.
When you understand what truly drives people, you can:
- Increase conversions.
- Build stronger communities.
- Create content people remember and share.
4. Business That Stands Out
Your competitors will always copy your tactics.
But very few will master the psychology behind the tactics.
That’s your unfair advantage. USE IT! .... Or else the mail room.