Module 15: Linking #

Definition
When you associate your brand with something people already love, the positive feelings transfer to you.

Why It Works
It’s brand piggybacking. If people already admire a show, trend, or personality, linking yourself to it makes you instantly more relatable.

Examples in Content

• LinkedIn: “Ted Lasso taught me more about leadership than any MBA.”
  
• Instagram meme: Marketing lessons explained using “The Office” clips.
  
• Email subject line: “What Taylor Swift can teach you about branding.”
  

Exercises

1. Rewrite Prompt: Take a dry business tip you’ve shared. Reframe it using a popular show, song, or cultural moment.
   
2. Fresh Post Template:
   
   • Hook: “What [famous person/show] taught me about [topic].”
     
   • Body: Explain the analogy, tie it to your niche.
     
   • CTA: “What’s your favorite [show/book] lesson you’ve applied in business?”
     
3. Reflection: What cultural touchstone would your audience instantly connect with?