Module 19: Logical Justification #

Definition
People make emotional decisions, then look for rational reasons to justify them.

Why It Works
Logic reduces buyer’s remorse. When you give rational support: cost savings, efficiency, comparisons. You help people defend their choice to themselves (and others).

Examples in Content

• LinkedIn: Cost-benefit breakdown comparing two tools.
  
• Instagram carousel: “Why this strategy saves you 10 hours a week (with proof).”
  
• Email subject line: “The ROI of switching to [solution].”
  

Exercises

1. Rewrite Prompt: Take an emotional appeal post. Add rational, logical support (numbers, efficiency, time savings).
   
2. Fresh Post Template:
   
   • Hook: “Here’s the math that makes this a no-brainer.”
     
   • Body: Walk through logical justification with numbers or comparisons.
     
   • CTA: “Do you buy more on logic or emotion?”
     
3. Reflection: What rational arguments could back up your most emotional offers?