Module 26: Objection Handling #

Definition
Addressing potential concerns directly reduces resistance to buying.

Why It Works
People already have doubts in their head. If you raise and answer them first, you remove friction and increase trust.

Examples in Content

• LinkedIn: “Is this too expensive? Here’s why it actually saves money.”
  
• Instagram carousel: Myth vs. Fact format: “Myth: AI replaces humans. Fact: AI makes humans more valuable.”
  
• Email subject line: “Worried this won’t work for you?”
  

Exercises

1. Rewrite Prompt: Take one of your sales posts. Add a “Myth vs. Fact” or “You might be thinking…” section.
   
2. Fresh Post Template:
   
   • Hook: “You’re probably thinking: [common objection].”
     
   • Body: Acknowledge it, then disprove it with proof or logic.
     
   • CTA: “What’s the #1 doubt you have about [topic]?”
     
3. Reflection: What objections come up most in your sales calls that you could handle in content?