Module 23: Storytelling
Definition
Narratives make information more memorable and emotionally impactful.
Why It Works
Stories stick. Humans process narratives better than raw facts, and they help people see themselves in your message.
Examples in Content
- LinkedIn: “Two years ago, I was sleeping on a couch. Here’s what happened next…”
- Instagram carousel: A 5-slide mini-story of a client’s journey.
- Email subject line: “The day everything almost collapsed.”
Exercises
- Rewrite Prompt: Take a flat advice post. Reframe it as a story (beginning → conflict → resolution).
- Fresh Post Template:
- Hook: “I’ll never forget when [moment].”
- Body: Walk through the journey, with a lesson.
- CTA: “What’s a story from your career that shaped you?”
- Hook: “I’ll never forget when [moment].”
- Reflection: Which moments from your life or client work could become mini-stories?