Module 3: Harmony #

“A brand that sounds like Shakespeare but looks like Comic Sans is basically catfishing.”

Definition
People prefer brands whose tone, visuals, and values feel consistent and aligned.

Why It Works
Consistency builds recognition and trust. When everything “feels like you,” people know what to expect and that predictability feels safe.

Examples in Content

• LinkedIn: “Why we dropped jargon from our copy, so our brand finally matches who we are.”
  
• Instagram before/after carousel: Slide 1: old chaotic design. Slide 2: clean, on-brand redesign.
  
• Email: A consistent newsletter format with recurring sections (like “Monday Mistakes”).
  

Exercises

1. Rewrite Prompt: Look at your last 5 posts. Did the voice, tone, and design feel aligned? Rewrite one to sound exactly like your brand voice.
   
2. Fresh Post Template:
   
   • Hook: “We realized something felt ‘off’ in how we showed up…”
     
   • Body: Show what was mismatched (tone, visuals, values).
     
   • Takeaway: Share the new aligned version.
     
   • CTA: “Where do you notice brands saying one thing but showing another?”
     
3. Reflection: Where are you out of harmony right now (voice, visuals, values)?